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Cementine, tradition becomes a trend!

 It is difficult to fix a starting date for the manufacture of ceramics, in fact, since prehistoric times, man has started to play with clay soil wet with water. A discovery that shaped the intuitive instinct of prehistoric men, who first thought of using these writing media evolving into the creation of tools used for domestic life, and then began to use them as a wall covering with a primordial tiled masonry work in 2600 BC.

From there, ceramics began to turn to the need for embellishment and with time and the discovery of colors to make the interiors of domestic environments in harmony with the floor.

This practice, which is based between Europe, Morocco and the Arab world, does not have a well-defined origin location but seems to have involved several peoples at the same time even before there was any commercial or cultural trafficking. who could identify a promoter people.

In the 13th century, Morocco and the oriental world expressed all their inspiration in the production of tiles and to this day they continue to keep the same artisanal techniques without being compromised by the industrial advance of the 900 'in which the Italian liberty style, transported from French art nouveau, experienced its commercial boom which focused on the choice of cement tiles that were initially also hand-worked here.

From that moment on, ceramic tiles, aptly called cement tiles, inhabit all environments, from the simplest and the most essential to the most chic. This style choice colors all rooms in private residences and shops with wall tiles and parquet floors.

While the Western world then turned to the industrial world and the use of less elaborate, essential and monochrome tiles, Morocco, Arab civilization and Middle Eastern culture retained the style which still remains unique in the choices. decorative. and in the processing techniques from the treatment of the raw material to the final finish, faithful to the passages of traditional artisanal techniques.

For a few years now, the art of interior furnishings has seen the return of ethnic and Liberty style to the modern world by an overwhelming majority and ethnic tiles that refer to vintage become the protagonists in all rooms of the house both at ground level and wall covering. of bathrooms, which become elegant and main rooms thanks to this decorative touch sought after by interior designers and architects around the world. Ethnic style wall cladding and flooring blends with any environment, including the newest and most contemporary styles such as recent industrial style and interior renovations, where in most cases , it is chosen to revive the corners. turn off the houses.

The original ethnic cement tiles are thus once again adapted to the large market, because their production goes crazy, industrial involvement becomes essential to meet all demands.

Morocco as a middle ground preserves and preserves the techniques of craftsmanship, preferring the work entirely made by hand by local artisans, Berbers and Arabs. This determines, once again, the extent of the oriental ethnic style with the industrialized world, involved in the fashion and market trends that today converge towards ethnic chic, translated into vintage, liberty and decò styles.

Today, we can say that Morocco, recognized for its principality of artisanal art, is the only one to continue to offer authentic work at an unequivocal quality-price ratio. In fact, the industrial work of mass-produced ceramics often even exceeds the cost of Moroccan manufacture.

The old charm that imposes itself thus finds originality among the workers of Moroccan craftsmen both to enhance rustic environments and to give personality to minimal environments with a patchwork, a very sought-after look, perhaps the most sought after by interior designers and interior designers. and most popular with customers. A mixture of shapes and colors that enriches domestic environments and public places which, despite its matrix rooted in the ancient world, still manages to create a trend, thus becoming the “nouveau” of the current era.

The handcrafted art of Moroccan cement tiles conveys the heat of the sun scorched earth in a fascinating fantasy of vivid oriental colors, giving every environment the right exotic temperament.

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